John Anthony Sykes
Independent Financial Adviser · Southport, Merseyside
Straightforward advice, built around you
I work with individuals and families who want clear, honest advice on retirement planning, pension arrangements, and protecting their financial future — as an FCA-regulated, independent adviser with no ties to any provider.
Being independent is central to how I work. I'm not employed by a bank, insurer or investment firm — I have no incentive to recommend one provider over another. Every recommendation I make is based solely on what I believe is in your best interest, and I can search the whole market to find it.
I work with clients who want a trusted adviser they can come back to over time — someone who takes the effort to understand their full situation rather than jumping to product recommendations. Good financial planning should feel collaborative, not transactional.
Book a free call
FCA regulated — what that means for you
Working with an FCA-regulated, independent adviser means genuine consumer protections and advice that's genuinely in your interest.
Whole of Market
I can recommend products and solutions from any provider in the market — not restricted to a panel, a bank, or a preferred list. The best option for you, full stop.
Qualified Member of the PFS
Member of the Personal Finance Society — the professional body for financial advisers in the UK, committed to ongoing professional standards and ethics.
FCA Regulated
Appointed representative of Fintuity Network Limited which is authorised and regulated by the Financial Conduct Authority (FCA No: 814106).
Continuing Professional Development
Structured CPD each year to keep knowledge current — including pension legislation, investment markets and evolving tax planning considerations.
Working with Fintuity Network Limited
I work as an appointed representative of Fintuity Network Limited, a directly authorised financial services firm regulated by the Financial Conduct Authority (FCA No: 814106).
Fintuity provides the regulatory framework, compliance support, technology and infrastructure that allows me to focus on delivering quality advice to my clients. Working within a well-structured network means I have access to robust compliance oversight, professional indemnity cover and a support infrastructure that benefits you as a client.
This arrangement means you have the same consumer protections as with any FCA-regulated firm — including access to the Financial Ombudsman Service and the Financial Services Compensation Scheme where applicable. You can view Fintuity Network Limited on the FCA Register.
The principles I work by
Independence first
I search the whole market for every client. No tied products, no preferred providers, no conflicted incentives — just the most suitable option available.
Clarity over jargon
Financial advice should be easy to understand. I explain things in plain English and make sure you know exactly what I'm recommending and why.
Evidence-based decisions
Recommendations are built on analysis — cashflow modelling, cost comparisons, tax projections — not guesswork or gut feel.
Long-term relationships
I aim to build relationships where I understand your situation well over time. That continuity leads to better decisions and better outcomes.
Responsive and accessible
You should be able to reach your adviser when you need to. I respond promptly, keep clients informed, and am available when circumstances change.
Client interests above all
My duty runs to you. Every recommendation I make is what I believe serves your interests best — nothing else influences that.
Collaborative approach
Where appropriate, I work alongside your existing advisers — accountants, solicitors, and tax specialists — to ensure your financial plan is properly integrated with your wider professional affairs.
What clients say
"I would recommend him to others with total, 100%, confidence."
"We were unhappy with our previous adviser. After meeting with John, we felt he was a more capable pair of hands."
"My wife sadly passed away, and I wanted to set a trust fund for my stepdaughter. John found a solution that exactly fit my requirements."
Ready to speak with a Southport independent financial adviser?
Book a free 20-minute call — no obligation, no jargon. Just an honest conversation about your pension, retirement or financial plan.